If you build it... will they come?
Designing is the fun part, next comes the work of getting your website listed on all those search engines and directories so that when people look for your web page topic (or "keyword"), they see your page on the list.
O.K., so how does this work?
You can always just sit back and wait for things to happen, or you can go out and register your page with the various "search engines" and directories.
It's not a complicated process, but if done correctly, it's labor intensive.
A successful submittal
can mean lots of visitors!
There are services which promise to register your page for you. Some are excellent and take a very thorough, customized approach. But others offer a "shotgun" approach, which is much less effective. Also, some will brag about placing you on hundreds of search engines and/or services, though most are very obscure and hard enough to find themselves! Keep in mind that fewer than a dozen search engines and directories handle more than 90 percent of all search requests*.
We can perform search engine submittal for you. We use state-of-the-art submittal and monitoring software. As a part of your promotional campaign, we'll recommend the most effective keywords for getting your site noticed. If high placement is important to you, it's wise to run a proper submittal campaign the first time you post your site. If you like, we will periodically check your site's status with search engines and verify that all your links are functioning and send you a complete report.
(click to enlarge)
Link Check Report
(click to enlarge)
You can also purchase higher placement from some search engines. This can be expensive, but will often work out well if you have a product or service for sale.
However you choose to handle registration of your page, you should be aware that the pages with the highest traffic tend to be the ones which have been promoted beyond the Internet. This promotion can take the form of traditional advertising (that "www..." you see on print and television ads) and listing your URL on your business cards. You should also include your URL in your e-mail "signature."
* According to Alexa.com, the top eight search engines process more than 92% of all web searches.
Copyright ©2005, ABC Internet.
Revised: April 12, 2005